Localization: Cillit Bang Israel

Plenty to "clean up" in this project: With the launch of a new line of detergents in Israel Reckitt-Benckizer needed a Hebrew website for their products. The design and framework was already developed by Austrian design office LOOP AG and a preliminary copy deck was provided by a translation office. LOOP AG also tailored the custom PHP framework which is not ready for right-to-left content, requiring extensive rework of the CSS and some changes in PHP. The Hebrew website had to merge the CI, translations and new localized graphics. Some graphics had to be done from scratch for the Israeli market and the translations needed thorough proof reading.