Online Shop: boost-kiteboarding.com

This German online shop for kite-boarding gear made its debut with a bang. Developing the site's blog, shop and CMS was fun. Thanks to thorough and effective SEO this shop it could get some of its key products on top positions in search engines. Yes, that was back in the time when good SEO still made a huge difference. Apart from creating most of the design of the site's shop, blog and CMS I ran quite successful campaigns to place the F-One kites and the Loaded Longboards in Google's first five results. While it is still important to avoid common SEO mistakes, I would more focus on content and affiliate campaigns today. SEO itself is a lot of work and therefore expensive. It makes sense if the site's content is already in pretty good shape. Unfortunately, later in 2010 Denis Burghardt, the web site manager, moved on to other ventures. The site is now maintained by its new owner and his own team of webmasters. My original web design is still in place though, even if a bit outdated. They still seem to like it.